When I first got started with keyword research I’d focus 100% on search volume. On the other hand, my voice search study gives bloggers and journalists data that they can EASILY reference. You probably already have sitelinks underneath your result when you search for your brand in Google. For example, I wanted to get in the Featured Snippet for the keyword “nofollow links”. And now you’re ready for our second strategy to help improve your SEO. It’s important to review URLs before publishing a web page because most Content Management Systems (CMS) will auto-generate the URL based on the title of a web page.
Push Important Content Above the Fold
This ensures that people know what your image is and how it relates to your page. Incorporating the target keyword in the alt-text of the image will help your site rank better for that keyword. To optimize your image, include the target keyword in the file name. It’s important you incorporate your keyword into the image file name to compliment the rest of your keyword integration. On-page SEO is the practice of optimizing your webpages to help your pages rank higher in the search results.
With a clear roadmap, you’ll always know what you should do next and how to handle potential problems. Further, while estimating the possible issues, you may notice the valuable possibilities to improve your business, such as new outreach opportunities. Also, the planning stage allows you to perform better target audience research so you can ensure that your content remains interesting for both real-life users and search algorithms. Google can’t read images so they use alt text to understand what’s depicted in the graphics or photographs on your site.
So if you’re looking for the key to enhancing visibility and user experience, this chapter will answer all of your burning questions. It will show you whether your target keywords appear in important areas. After selecting your keywords, create content that is detailed, helpful, and aligned with user intent. That way, you can choose low-competition keywords that are easy to rank for. And you can understand which keywords are likely to yield the best results for your website.
On-Page SEO Factors
Creating content that prioritizes search engines and converts human visitors to your site is an art. Use keyword research tools to identify relevant entities and related queries around your main topics. This is especially critical for YMYL (Your Money or Your Life) topics like health, finance, SEO Anomaly safety, etc.
This type of SEO considers aspects of your website that you can improve. It focuses on features you can control on your site, like technical elements, content quality, and your site’s appearance. Our on-page SEO services include URL optimization so your site URLs can provide accurate page context for search engine crawlers and audiences. In other words, say goodbye to random letters and numbers, and say hello to URLs that make sense. Internal links act as a roadmap of your website — they create a web of related pages that your readers, and more importantly, search engines, can follow. Backlinks are one of the most important ranking factors (more on this later).
- Thus, it should be interesting, valuable for your readers, and unique.
- Connect with the people in your neighborhood by optimizing your on-page local SEO.
- It’s also how your specific page information shows up so neatly when someone shares your content on social media.
- This is because Google weights quality more heavily than speed.
- If you want your pages to rank in the right results, you must choose the right keywords for your campaign.
There are many tools, free and paid, that you can use to test the loading speed of a specific page on your site. Google’s PageSpeed Insights tool is a good one for quick tests. If it’s a solid block of dry, boring text on a topic that only a small handful of people will understand or find interesting, it won’t get any traction. You want your headings to introduce what the next section of content is about. The more specific you get, the more specific the heading tags should be. In general, Google wants to show users the highest quality and most trustworthy content at the top.
If adding it will make for an awkward read, then skip the recommendation. We’ll walk you through how to implement proven on-page techniques to boost your rankings, traffic, and conversions. ” isn’t confined to a specific date, it’s best to host on a non-dated URL structure or else risk your information appearing stale. To ensure that Google can crawl and index your images, submit an image sitemap in your Google Search Console account.
By carefully using these insights, you enable your website to move up the search engine results page, ensuring ongoing exposure and significance in the online environment. On-page SEO isn’t just about climbing the search engine ladder. It’s about building a loyal crew of visitors who engage with your content, trust your brand, and ultimately become customers.
